Clearly Filtered

Overview

Challenge

Clearly Filtered is a water filtration company looking to establish themselves as a leader in the consumer market. I worked directly with their eCommerce, design and marketing teams to set new standards, uncover new opportunities, and design a brand and eCommerce platform that would enable confidence, create desire, and drive sales.

Approach

I led the entire project from the initial sales discussions through final design handoff. This included the creative strategy, brand positioning, messaging, design direction, UX/UI design of over 120 screens, and art direction and content strategy. There were a massive amount of challenges with this project such as cutting the initial UX/UI design timeline by 4 weeks. All said and done, the efforts of the rebrand and website included a 52% increase in conversion and 9% increase in AOV.

Role

Creative Direction, Branding, Digital

Strategy

Brand Definition