03
Fresh Meal Plan
Overview
Challenge
Fresh Meal Plan is a meal delivery service that offers a variety of chef-crafted meals delivered weekly to your doorstep.
With an extensive offering of over 150 rotating meals, Fresh Meal Plan needed a more robust digital platform that could accommodate the scaling demands of Covid-19, address challenges such as national delivery dates and rotating weekly menus, and a new visual identity to compete within a growing market.
Fresh Meal Plan is a meal delivery service that offers a variety of chef-crafted meals delivered weekly to your doorstep.
With an extensive offering of over 150 rotating meals, Fresh Meal Plan needed a more robust digital platform that could accommodate the scaling demands of Covid-19, address challenges such as national delivery dates and rotating weekly menus, and a new visual identity to compete within a growing market.
Fresh Meal Plan is a meal delivery service that offers a variety of chef-crafted meals delivered weekly to your doorstep.
With an extensive offering of over 150 rotating meals, Fresh Meal Plan needed a more robust digital platform that could accommodate the scaling demands of Covid-19, address challenges such as national delivery dates and rotating weekly menus, and a new visual identity to compete within a growing market.
Approach
Partnering closely with the Fresh Meal Plan team and their lead investor (former consultant to Freshly and Jennie's Ice Cream), I was tasked with guiding the strategic brand strategy work, defining the new visual identity and eCommerce experience, and establishing guidelines and photography standards around their new content strategy.
Partnering closely with the Fresh Meal Plan team and their lead investor (former consultant to Freshly and Jennie's Ice Cream), I was tasked with guiding the strategic brand strategy work, defining the new visual identity and eCommerce experience, and establishing guidelines and photography standards around their new content strategy.
Partnering closely with the Fresh Meal Plan team and their lead investor (former consultant to Freshly and Jennie's Ice Cream), I was tasked with guiding the strategic brand strategy work, defining the new visual identity and eCommerce experience, and establishing guidelines and photography standards around their new content strategy.
Role
Creative Direction, Visual Identity, Digital, Packaging
Design Direction
4 days, 2 concepts
Creative Direction
Visual Identity, Art Direction, Packaging
Website Design
UX/UI, Meal Builder, Custom Portal
Content Strategy
Digital Standards
