06
Petal
Overview
Brand development, visual identity and package design for a zero-waste startup
Challenge
Petal powers simple, everyday plastic activism with sustainable and natural personal care products through a convenient online subscription service that makes it easier for consumers to reduce waste and look good while doing it.
Their unique product offering featured reusable aluminum bottles with tin canisters to hold dissolvable pod refills, helping to reduce the plastic pollution crisis.
With an MVP launch on the horizon, I partnered with the co-founders to develop a unique brand narrative and visual identity system that could extend across their packaging and website design.
Petal powers simple, everyday plastic activism with sustainable and natural personal care products through a convenient online subscription service that makes it easier for consumers to reduce waste and look good while doing it.
Their unique product offering featured reusable aluminum bottles with tin canisters to hold dissolvable pod refills, helping to reduce the plastic pollution crisis.
With an MVP launch on the horizon, I partnered with the co-founders to develop a unique brand narrative and visual identity system that could extend across their packaging and website design.
Petal powers simple, everyday plastic activism with sustainable and natural personal care products through a convenient online subscription service that makes it easier for consumers to reduce waste and look good while doing it.
Their unique product offering featured reusable aluminum bottles with tin canisters to hold dissolvable pod refills, helping to reduce the plastic pollution crisis.
With an MVP launch on the horizon, I partnered with the co-founders to develop a unique brand narrative and visual identity system that could extend across their packaging and website design.
Approach
With a focus on their zero-waste initiative, 'Clean Hands for a Cleaner World' became the unified brand driver that would inform the visual and verbal communication style centered around a non-prescriptive message about self-care and sustainability.
I explored two design direction concepts, each with their own unique logo, package design, and visual design system. I refined the selected concept, built out the brand guidelines and refined the package designs from concept to final production. To reduce costs, the website design concepts shown were handed off to a third party for final implementation.
With a focus on their zero-waste initiative, 'Clean Hands for a Cleaner World' became the unified brand driver that would inform the visual and verbal communication style centered around a non-prescriptive message about self-care and sustainability.
I explored two design direction concepts, each with their own unique logo, package design, and visual design system. I refined the selected concept, built out the brand guidelines and refined the package designs from concept to final production. To reduce costs, the website design concepts shown were handed off to a third party for final implementation.
With a focus on their zero-waste initiative, 'Clean Hands for a Cleaner World' became the unified brand driver that would inform the visual and verbal communication style centered around a non-prescriptive message about self-care and sustainability.
I explored two design direction concepts, each with their own unique logo, package design, and visual design system. I refined the selected concept, built out the brand guidelines and refined the package designs from concept to final production. To reduce costs, the website design concepts shown were handed off to a third party for final implementation.
Role
Design Direction, Packaging
Design Direction
Concept 01
The first direction breaks the mold of current industry standards by shifting market perception around home cleaning products 'for women only'. The confident, bold and minimal logotype was designed to be used as a tag for the bottle. This helped highlight the unique aluminum bottles and provided a perfect platform for collaboration for cross-collaborations.
The first direction breaks the mold of current industry standards by shifting market perception around home cleaning products 'for women only'. The confident, bold and minimal logotype was designed to be used as a tag for the bottle. This helped highlight the unique aluminum bottles and provided a perfect platform for collaboration for cross-collaborations.
The first direction breaks the mold of current industry standards by shifting market perception around home cleaning products 'for women only'. The confident, bold and minimal logotype was designed to be used as a tag for the bottle. This helped highlight the unique aluminum bottles and provided a perfect platform for collaboration for cross-collaborations.
Design Direction
Concept 02
The second visual concept explores sustainability, inclusivity, and personal expression under the motif, 'Better Together'. The visual identity utilizes soft monochromatic colors, relatable imagery, and a unified brand voice, targeted towards a millennial mindset. It's a platform made to be instantly relatable, fun and influencer centric.
The second visual concept explores sustainability, inclusivity, and personal expression under the motif, 'Better Together'. The visual identity utilizes soft monochromatic colors, relatable imagery, and a unified brand voice, targeted towards a millennial mindset. It's a platform made to be instantly relatable, fun and influencer centric.
The second visual concept explores sustainability, inclusivity, and personal expression under the motif, 'Better Together'. The visual identity utilizes soft monochromatic colors, relatable imagery, and a unified brand voice, targeted towards a millennial mindset. It's a platform made to be instantly relatable, fun and influencer centric.
